There are reports that Playboy, the magazine, the company, the lot, is up for sale and that Virgin in the UK is considering a bid. The story here for newsagents is the shift in how consumers access entertainment. There was a time when publishers said consumers liked the flexibility of being able to access content anywhere and at any time and that print ‘owned’ this flexibility. Now, a few years on, devices like the iPhone provide access to content where people want. The disruption by these devices is, in part, what is challenging Playboy.
We face similar disruption in our model.
1 response so far ↓
1 Helen // May 27, 2009 at 3:07 PM
“i only bought an Iphone for the articles” doesnt have quite the same ring to it
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