I Like Limelight magazine, but not enough to forgive an unjustified increase in supply by magazine distributor NDD. If anything, we should have had supply cut by 10% instead of the increase we found today of 27%. Limelight sales fluctuate significantly in our newsagency based on the cover - this appears to not be allowed for in the allocation model. A couple of issues ago we sold out but that was a one off. I bet that NDD uses that as the justtification for today’s increase. Research will show them that our sales are very bumpy.
Limelight supply suffers from a great cover
Mark
June 17th, 2009 · No Comments
Category: magazine distribution · magazines
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