The Melbourne Observer is one newspaper trading against the trend in our experience of weeklies. Our sell through rate is consistently above 90%, 40 copies a week or more. Observer customers are likely to buy Take 5, That’s Life, crosswords, People’s Friend and or the Australian Women’s Weekly.
What I like most about the Observer is the loyalty of the customers and the loyalty of the publisher to newsagents - they regularly promote newsagents in the newspaper. Their loyalty is something on which we can bank and build.
Newsagents with an older demographic should consider stocking this title. Place it near your newspapers.
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