The production people at ACP Magazines forgot to check the latest issue of Good Health against the nice counter units they sent out a few months ago. The magazine which arrived yesterday is too big. Like many newsagents, we will remove the counter unit. This increases the likelihood of it being lost and the ACP investment being wasted. It is small points like this which publishers often miss and wonder why their collateral is not used as expected.
1 response so far ↓
1 ERIC // Oct 8, 2009 at 9:59 AM
all my rolling stones mags are damage due to stupid paper attacment on the front cover. Can these publishers learn something?
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