Eugene Varricchio, Group General Manager – Retail & Distribution, ACP Magazines, was dragged on stage at the newsXpress National Conference a few weeks ago in Melbourne by performer Matt Hollywood to help with a comedy routine. Check out the footage captured on a mobile phone on the night and loaded to YouTube:
Eugene handled with good humour what many others would have refused. He gave many of us there the best laugh in ages. While I feel bad, thinking back, about laughing at what Matt put Eugene through, my overwhelming feeling is one of admiration for him playing along and letting us all have such a good laugh.
We do put our suppliers through crap sometimes. It is nights like this one with Eugene on stage where a supplier builds a unique connect with the newsagents in the room. His good grace at being set up, which we was, says a lot.