We are pitching the latest issue of Men’s Health next to our newspapers having discovered last month that it works well for us in this location. We’re using the side of a Duracell battery stand for the posters. Magazines are an easier impulse purchase with newspapers than batteries - well, the right magazines at least. Men’s Health is that it is a title which would not usually be given front of store space. My goal is to educate customers to look for it regularly in our shop.
Promoting Men’s Health with newspapers
Mark
November 24th, 2009 · No Comments
Category: magazines
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