The free cookbook holders provided by ACP Magazines to drive sales of their cookbooks are working well. We have noticed a sales lift. Unlike some gift offers with magazines, customers want these – they bring them to the counter with their cookbook. The offer is well timed since we have a number of new ACP cookbooks in stock. I like the offer since it sits with the magazines on the shelves and passively (and successfully) pitches the sale.
Cookbook holders popular
Mark
November 25th, 2009 · No Comments
Category: magazines
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