A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Encouraging product sampling

sampling_pencils.JPGWe are encouraging shoppers to sample the O’BON pencils we have which are made from recycled newspaper.  By having test pencils and a sharpener, they can see the newsprint tightly rolled to make up the pencils.  This small piece of retail theatre makes the pencils a good performer.  It demonstrates the authenticity of the product as well as our trust in the product.  Putting a product on the shelf may sell, showing off the unique selling proposition is what can drive excellent sales.

Newsagents can own this green stationery space.  It fits with our businesses being local and community connected.

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Environment

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