The manager of one of my stores bought the Medi Buddy as a counter offer. I was surprised, saying that the $12.95 price point and the product itself made it a questionable counter offer. The five units sold in barely three weeks. I was wrong. It is amazing what can work at a counter. Adding $12.95 to any sale is good for business, especially when the impulse item has a better margin than most products it is purchased with.
The keys to success appear to be: a good holiday offer, good packaging and uncluttered placement at the counter.
Our plan, once we sell out, is to replace this at the counter with something else.
Who is the supplier of these?
Tracey – The Last Diary Company. info@lastdiary.com.au