In the future you may not have to go to the newsagent any longer.
That’s Robert Penfold, US correspondent for the nine network reviewing the iPad from Apple – on Sky News a few minutes ago – and talking about the use of the device to read newspapers and magazines.
Checkout the report published by the Globe and Mail newspaper in Canada by about the iPad.
But those with the most hope invested in the new iPad are newspaper and magazine publishers who are struggling to open new revenue streams as print advertising shrinks and readers seek free content on the Internet.
“It’s the best chance especially newspaper and magazine content publishers have, said Kaan Yigit, a Toronto-based new media analyst.
“A predictable, good-looking platform that’s more intimate to the consumer and is more ready to replicate some of the features of the printed paper,” he added.
Also, see the news report from CBS News in the US.
The coverage within hours of the launch overnight of the Apple iPad in the US reflects the anticipation worldwide for this device. Check out a video from a report ZDNet from the launch.
Apple has launched a book store – iBook – to sell books for the device. The Telegraph reports that publisher of the New York Times has developed an application, for the iPad, which allows readers to view videos embedded within articles.
Auto Salon magazine is fat this month thanks to the two old (but free) back issues the publisher has bagged with the title. The thickness of the Auto Salon package means that we cannot place in its usual location. We had to bump a more popular title from their flat-stack location. The publisher ought to pay for this.
The other problem with the fat Auto Salon this month is the bagging of the issue. Anyone who knows anything about car magazines knows that these titles are among the most popular browsed titles in a newsagency. Bag it and you reduce browsing. Some publishers tell me that bagging an old issue with a current issue drives sales. I doubt that.
We have placed the latest issues of Melbourne Kitchen & Bathroom Design and Melbourne Pool & Outdoor Design next to each other to leverage thier shared branding. Our hope is that this makes them more noticeable to shoppers than if they were placed away from each other.
Turn the latest issue of Healthy Food over and newsagents have a magazine which fits well in a Back to School display. It’s a booklet with tips about healthy back to school food options. This is a smart move by the publisher but should have been publicised more widely to newsagents with a specific call to action to promote this in with the Back to School display.