Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Predicting our future

January 28th, 2010 · 1 Comment

In the future you may not have to go to the newsagent any longer. That’s Robert Penfold, US correspondent for the nine network reviewing the iPad from Apple – on Sky News a few minutes ago – and talking about the use of the device to read newspapers and magazines. 0 likes

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Tags: Media disruption · Newsagency challenges

Mainstream media and the iPad

January 28th, 2010 · 3 Comments

Checkout the report published by the Globe and Mail newspaper in Canada by about the iPad. But those with the most hope invested in the new iPad are newspaper and magazine publishers who are struggling to open new revenue streams as print advertising shrinks and readers seek free content on the Internet. “It’s the best […]

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Tags: magazines · Media disruption · Newspapers

Apple launches the iPad

January 28th, 2010 · 6 Comments

The coverage within hours of the launch overnight of the Apple iPad in the US reflects the anticipation worldwide for this device.  Check out a video from a report ZDNet from the launch. Apple has launched a book store – iBook – to sell books for the device.  The Telegraph reports that publisher of the […]

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Tags: Media disruption

Fat Auto Salon magazine

January 28th, 2010 · 1 Comment

Auto Salon magazine is fat this month thanks to the two old (but free) back issues the publisher has bagged with the title.  The thickness of the Auto Salon package means that we cannot place in its usual location.  We had to bump a more popular title from their flat-stack location.  The publisher ought to […]

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Tags: magazines · Ugh!

Leveraging the shared magazine brand

January 28th, 2010 · No Comments

We have placed the latest issues of Melbourne Kitchen & Bathroom Design and Melbourne Pool & Outdoor Design next to each other to leverage thier shared branding.  Our hope is that this makes them more noticeable to shoppers than if they were placed away from each other. 0 likes

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Tags: magazines · visual merchandising

Back to school magazine

January 28th, 2010 · No Comments

Turn the latest issue of Healthy Food over and newsagents have a magazine which fits well in a Back to School display.  It’s a booklet with tips about healthy back to school food options.  This is a smart move by the publisher but should have been publicised more widely to newsagents with a specific call […]

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Tags: magazines · Newsagency opportunities