Auto Salon magazine is fat this month thanks to the two old (but free) back issues the publisher has bagged with the title. The thickness of the Auto Salon package means that we cannot place in its usual location. We had to bump a more popular title from their flat-stack location. The publisher ought to pay for this.
The other problem with the fat Auto Salon this month is the bagging of the issue. Anyone who knows anything about car magazines knows that these titles are among the most popular browsed titles in a newsagency. Bag it and you reduce browsing. Some publishers tell me that bagging an old issue with a current issue drives sales. I doubt that.
bagging any kind of magazine with old magazines does put people of buying them we have customers who buy the craft ones which are nearly all that way now go off about it they like to see the other mags