I went to Chinatown in Melbourne last week to seek out ideas for dressing our newsagencies for Chinese New Year. In addition to learning more about Chinese New Year and discovering some cool Visual Merchandising ideas, I was able to buy a range of collateral including the tiger in the photo. We have this and other items displayed around our lottery counter.
We have also located our range of Chinese New Year cards and red packets at the lottery counter. Some of these cards are from Hallmark and some sources during my trip to Chinatown.
Chinese New Year is part commercial season and part an opportunity to identify with and show respect for our customers from China, Malaysia, Vietnam, Thailand, the Phillipines and other Asian countries where this season is celebrated. Our display is more about the latter as our range of merchandise is quite small.
The trip to Chinatown was a reminder of the value of getting outside our businesses when looking for new ideas.
2 responses so far ↓
1 Vaughan Lawrence // Feb 8, 2010 at 9:59 AM
I am suprised Tatts haven’t rung you yet
2 Mark // Feb 8, 2010 at 10:09 AM
It’s driving sales.
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