We are promoting Woman’s Day at the front of our shop this week, adjacent to our Valentine’s Day gift display. The free cookbook with Woman’s Day offers recipes for love so the placement near our Valentine’s Day offer makes sense to us. The display will remain up for a few days. Read on… I am frustrated with ACP and their promotion of Woman’s Day for four weeks with free cookbooks. They cut our supply last week and this week and in doing this restricted the gains we could achieve. It’s as if they don’t want growth. Some decisions by magazine companies are ridiculous.
Promoting Woman’s Day and Valentine’s Day
Mark
February 8th, 2010 · No Comments
Category: Ugh! · magazines · visual merchandising
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