We are giving the latest issue of delicious a run at the newspaper stand. It replaced the Grand Prix program which did not work for us in this location. delicious is one of those titles which works well in impulse locations – hence our positioning with newspapers. We also plan to position it at the counter – it has worked well there for us in the past.
In addition to this newspaper location, we have a pocket in the food column with our weeklies as well as several pockets in the food category. Our tracking of sales shows that we sell more copies of delicious outside the food category.
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