I was disappointed to see the full page ad promoting MasterChef magazine subscriptions in the MasterChef branded giveaway with the Herald Sun on the weekend. Don’t miss out on Issue 1 – Pre-order now! 6 ISSUES FOR ONLY $20. The ad said. A better approach would have been to promote newsagency putaways in the magazine. This would help garner newsagent support and let people warm to the magazine. Instead, the publisher is using a steep discount to get people to make a six-month commitment – these are people who won’t buy the magazine in a newsagency for the next six months.
While I accept that subscriptions are essential in the mix for magazine publishers, to go out prior to launch and not offering a similar newsagent-focused customer acquisition campaign is disappointing and frustrating.
The publisher can turn this around with a campaign designed to drive newsagency customers for MasterChef. A smart campaign will use the pages of the magazine to encourage in-store putaway.
These days, I am looking for publishers to do more than provide posters or offer a prize for the most attractive display. I want publishers to engage commercially in true partnership. I want them to show how much newsagents mean to them and to encourage a framework through which newsagents can show how much they like working with engaged publishers.
Publishers need to remember that we only make money out of what we sell.
Thats why we held them back ,only gave 2 away, anything that craps on us gets treated like crap .We are getting pissed off with picking up the offers from partworks and the Kings of plastic bags.Treating us like crap.
We placed putaway pathlets in ours , now i hope i can get enough stock to fill orders
I’ve been trying to get hold of the retail price of the Masterchef magazine.
Does anyone know the retail price of the Masterchef magazine?