We are promoting the latest issue of Woman’s Day on the back of a display unit which faces customers as they leave our busiest magazine aisle. This placement is tactical since we have food titles in this aisle and the cover story relates to the high-rating Masterchef TV show. We will leave this display up until tomorrow morning when we will be short of display space given the volume of titles coming in. Click on the image for a bigger version.
Chasing impulse sales of Woman’s Day
Mark
July 27th, 2010 · No Comments
Category: Tactical display · magazines
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