The Hallmark Cards free photo frame offer we currently have in-store is working well, driving welcome incremental card business. Customers buying three Hallmark cards get a free frame.
While we are promoting the offer in the card aisle with some terrific Hallmark marketing collateral, we are having more success when we mention it to customers who present to the counter with a Hallmark card in their purchase. It is good to see some ask us to hold the sale while they go back and choose another one or two cards. These are sales we would not have got that day or maybe not at all. It helps that this is a limited time offer.
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