We received way more copies of Lovatts Holiday Crossword Collection than is warranted by recent sales. Going against my usual approach, I decided to early return some of the stock yesterday when it arrived. Early returning is frustrating though because we still have to pay for freight.
Given the quantity supplied and the three month on-sale period, we need to be supplied with a target sell through of at least 75%. Anything less supplied to a shopping centre newsagency and the title is probably loss making.
Maybe the folks at Lovatts need to look at their scale out model.