The latest issue of Melbourne Pool + Outdoor Design has been out for two days and is already selling nicely. I put this down to an attractive cover. This was confirmed by a customer yesterday who was browsing the title and made the point of saying this cover was the best magazine cover she had seen. I asked what she liked about it and she said it looked real.
The same is true for sister title Melbourne Kitchen + Bathroom Design – attractive and authentic covers. I blogged a few days ago about our tactical placement of this title. This has worked a treat with a sell through of 90% in a few days. A 90% sell through for a title like this in a few days is excellent. I reckon that almost any newsagent could achieve the same with tactical placement.
I reckon they’d struggle in Hobart, Mark. I don’t know a single person with a pool and cancelled my supply due to lack of sales and space a couple of issues ago.
I can understand Chris. I was congratulating the title on a cover targeted at their customers and showing how tactical placement can drive sales.