Yesterday I saw an excellent example of the Trivial Pursuit promoting driving Herald Sun sales. Several customers purchased multiple copies of the newspaper, saying it was for the Trivial Pursuit card.
If I had more time I would have asked whether the copies were for friends of themselves. If themselves then the copies purchased will drive audit numbers but not advertiser results.
Monopoly?? We have aTrivial Pursuit game in ours.
Monopoly is is the Courier Mail in Queensland and has been driving the same sort of sales.
Trivial Pursuit, up the Gumtree.
http://melbourne.gumtree.com.au/f-trivial-Classifieds-W0QQKeywordZtrivialQQisSearchFormZtrueQQlsiZInConfigQQlsnZMelbourneQ20Region