Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Trivial Pursuit drives Herald Sun sales

Mark Fletcher
February 12th, 2011 · 3 Comments

Yesterday I saw an excellent example of the Trivial Pursuit promoting driving Herald Sun sales.  Several customers purchased multiple copies of the newspaper, saying it was for the Trivial Pursuit card.

If I had more time I would have asked whether the copies were for friends of themselves.  If themselves then the copies purchased will drive audit numbers but not advertiser results.

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Category: Newspapers

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