Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Trivial Pursuit drives Herald Sun sales

Mark Fletcher
February 12th, 2011 · 3 Comments

Yesterday I saw an excellent example of the Trivial Pursuit promoting driving Herald Sun sales.  Several customers purchased multiple copies of the newspaper, saying it was for the Trivial Pursuit card.

If I had more time I would have asked whether the copies were for friends of themselves.  If themselves then the copies purchased will drive audit numbers but not advertiser results.


Category: Newspapers

3 responses so far ↓

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image