We received a call yesterday from a customer asking if we had a specific certain magazine which came with a free gift. They wanted this specific gift. They were chasing a free pack of makeup and wanted a certain colour. When I advised that we had sold out they said that I was the twentieth newsagent they had spoken to.
Weird. Twenty phone calls and all that time chasing some free make-up. I imagine that my caller was not the only one interested in the gift. Maybe her call was an example of much bigger word of mouth.
I started to wonder if there is something I am missing about these free gifts that people would spend an hour on the phone chasing and then be prepared to drive 10 or 15 kilometers to pick up (as my caller would have had to do).
Are the deals really worth it. Some can be I know but make up?
I guess that sometimes the desirability of a gift can go beyond the counter value of the gift itself. It all depends on how the gift is promoted and maybe a celebrity connected with the promotion.