Check out the offer New York Groupon subscribers received this week: $12 for 15 issues of Food & Wine magazine, delivered. A very nice deal indeed.
While there is a huge difference between the magazine distribution model in the US and what we have here in Australia, the use if Groupon to drive subscription sales is interesting. When Australian coupon sites do take off, expect to see magazine offers like these. It’s what I would do if I were a magazine publisher – it is not smart to rely on one distribution channel, such as retail, only.