Further to my blog post about The Smurfs, the folks at Lovatts have let me know that the current issue of Puzzle Fun For Kids features The Smurfs. This is an excellent opportunity for newsagents to promote the title outside the usual location.
Puzzle Fun For Kids also includes a Smurfs colour-in contest (p82) and the chance to win Smurfs merchandise (inside the back cover).
I’d suggest the counter, next to confectionery, with toys or with newspapers – any high traffic location likely to be seen by kids.
This usually under the radar title is an opportunity for newsagents to leverage interest in The Smurfs and to introduce puzzles to people for the first time.