Our range of diaries for 2012 from The Last Diary Company and other companies have been selling well over the last three weeks. There are plenty of shoppers who are keen to get in early and purchase their diary which this year is barely two thirds old. We’re not doing anything special to promote the range other than have a terrific display set up in the aisle which also carries our food magazines.
Newsagents can own diaries. With other retailers play in this space, it is easy for us to own it in terms of range.
Diary customers are loyal. They will return to the retailer who provided the diary they prefer.
We finally got our Letts of London diaries in with over 30 putaways. Diaries are money for jam
We have three stands of diaries out for sale and we have moved a lot of stock already, maybe we will have to order another stand
Looks like an old borders table being put to good use as well….we had a borders close near us earlier this year and our rep told us they purchased $18700 of her companies diaries alone last year thats 40 k of sales i hope is coming our way
Just put the 9th dumpbin out this morning. Still have to find room for The Last Diary Company’s stock. We had a customer buy a 2010 diary early this year, when we still had some. They left it behind to come back and get it after they had finished their shopping. 8 months later, still sitting in the back office. Last week I put it out for sale at 50% off. Sold it in 2 hours. We never have to discount any of our diaries.