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Promoting Sesame Street products

We are promoting activity books from Five Mile Press at the front of the newsagency (ideal for school holidays) including Sesame Street titles.  Shoppers who pass this then pass a Sesame Street plush display – the brilliant and highly successful Sesame Street Lamppost from Jasnor.  Locating the two items close together like this helps drive sales of both.

Regulars here would know that I love well-known brands.  Branded products are easier for us to sell.  Sure cheap China product may have a better margin but it’s not as good today as a year ago and will only get worse.  I’d rather have the brand focused traffic than cheap-ass shoppers looking for cheap China product for the long term health of my newsagency.

Sesame Street is one of those brands – easy to sell and it supports a healthy margin.

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Book retailing

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