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Angry Birds plush drives sales in newsagencies

I have written here a couple of times about our success with Angry Birds products.  Each time it’s sold out for us.  We are planning on a range of Angry Birds branded products as part of our Christmas mix.

It surprises me that more newsagents are not engaged with this extraordinarily successful global brand.  With more than 500 million downloads of the game, this is a well-known brand.

Building genuine customer loyalty is about offering products customers want to come back and purchase again and again.  This is more valuable and important than giving prizes and things away to create what I’d call false loyalty.

It’s plush for Gen Y through Gen X.  A good Angry Birds display will pull new traffic.  Some of those customers will purchase other product.  Plenty come back for a second or third purchase.

So it surprises me that so few in our channel get behind such an excellent opportunity.

Maybe some newsagents prefer to be angry birds than sell angry birds.

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Customer loyalty

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  1. Carol

    You assume that we we all have access and knowledge of supplier of the products you often mention. I wll be selling some Angry Bird from my toy supplier. This year I have become a subscriber to Toy & Hobby Retailer from the Australian Toy Association. It has helped me sourse a lot of new toys.

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  2. eric

    i sold more lego than angry bird toys.

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  3. Carol

    Now that we have to deal direct with Leggo the initial first buy is I think $3000 but after that it is what ever you like. I only used to stock about $1000 worth at a time. So I now I am unable to stock Leggo.

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  4. Mark

    carol, there are ma y spillers with Lego licenced product.

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  5. shauns

    Carol find another newsagent or what ever business to buy part of the stock with you so you do not have to buy the whole $3000 in yourself

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