Check out the newsagent putaway promotion with EMG has been including in their magazines. This is another example of better new3sagent support from publishers as they become more informed about newsagents and steps they can take to improve our businesses and our connection with publishers.
EMG started promoting in-store putaways late last year as a result of engagement with newsagents through this blog and other places.
For many years most publishers relied on magazine distributors to manage the newsagent relationship. Hopefully we newsagents show the publishers now engaging directly with and for us that we appreciate this direct contact and support.
I noticed these some months ago and have been keeping them out of the topped returns for future use. Brilliant work by EMG.