Pacific Magazines is publishing a One Direction one shot next week, on Wednesday, under the Girlfriend masthead.
One Direction is a UK boy band that has teen and tween girls in Australia going nuts. If you have these shoppers in your shop or can attract them or those who buy for them, here is a great chance for you to make some good money. Contract Gotch, check your supply numbers, make sure you are getting enough stock.
One Direction appeals to the same market as Justin Bieber. They have over 2 million Twitter followers and 3.7million fans on Facebook.
This is an excellent tile to promote in advance of the on-sale. Pre sell the title telling your shoppers to order and pay now so they don’t miss out. This locks them into buying from you … a very smart move for a one shot I expect will sell out.
Pacific Magazines will be promoting the One Direction one shot with a bunch of activity including support on the Girlfriend magazine website and Facebook page. This will drive traffic for newsagencies.
While the title will get to supermarkets, newsagents will have it first … seize this opportunity.
Having said all this, I bet there are newsagent who early return the title the day it goes on sale, missing the opportunity and damaging how newsagents are looked upon.
Hi Mark
Yes I will be one of those whom you say will damage the reputation of the channel by early returning.
With a median age of 67 in my catchment area, they are a bit young for my customers…. Perhaps if it was Frank, Bing & Sammy we may have had a chance…
Peter
Peter some of our best Justin Beiber customers are parents and grandparents.
Peter I am in the same boat , my sales for Justin beiber were zero . Because it is coming on the first week of the month I wil keep it for that month then it is early return before I get billed for it at the end of the month .