Following newsagent feedback here the publishers of Australian Traveller magazine have adjusted their production of the magazine to the start of the month rather than the end of the month. This is a terrific move and one newsagents should applaud as it is proof of their opinions being listened to.
The next issue goes on sale on April 4. It’s their popular “100” issue. This time it’s 100 best views in Australia. Based on past “100” issues, it will sell very well. The publisher has increased supply so newsagents can leverage what is usually sell out success. They are supporting the special issue with TV as well as PR and in-store marketing collateral.
I’d urge newsagents now to make a note to NOT early return this title. Make the most of the opportunity of what is usually a sell out.
We will co-locate this title with a feature with travel titles and a feature with women’s weeklies titles. Women make most travel decisions and we know from our own sales history that Australian Traveller sells well with the weeklies.