A blog on issues affecting Australia's newsagents, media and small business generally. More ...

106 2013 One Direction calendars and counting

We have sold 106 of the 2013 One Direction calendars over the last few weeks. At $24.99 each.  It helped that we were the only retailer in our region with the calendar for the first few weeks.

We are confident of selling between 200 and 300 of these calendars this calendar season.

The 1D calendar and related products make our newsagency appealing to a young and valuable demographic – and those who buy for them.

Tapping into the 1D fan base is part of our own strategy for building our own newsagency of the future.  It’s a strategy focused on several age groups and built around a commitment to brands.

While the $2,648 we have banked so far from the 1D calendar is not enough to retire off, it is welcome revenue too many others have not pursued.

8 likes
Calendars

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image