A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Grabbing impulse diary purchases

We have placed the beautiful LIFE IS A GARDEN 2013 DIARY between our two daily newspapers. This is in addition to with our diaries and garden magazines.

This is a wonderful diary, a perfect gift for a gardener. I went for placement with newspapers as this will get the diary seen by more shoppers and now is the time diaries like this sell.

Universal magazines are to be congratulated for giving us a quality product at good margin and with control over supply.

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Diaries

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