Our magazine sales were up 13% in the three months to December 31, 2012. Adult titles, Picture, People and Zoo, declined against the overall trend. Indeed, their sales are so low that they are not paying for the space they occupy. Further, these are not efficient titles – they are often not part of a larger basket.
So, we are considering cutting adult titles altogether. We can use the space support magazine segments that are growing.
Here is the challenge for newsagents – I want to grow magazine sales by allocating space based on sales. The current newsagency magazine distribution model makes this difficult. While our competitors can do this, we can’t. It’s unfair and impedes our ability to run efficient businesses and compete.
good selller here , they tell me these mags have the best crosswords in them .
picture premium and the babes ones do not sell but the the weekly ones do
Mark there is an article in the Sydney Morning Herald today that will interest you regarding the down sales of Adult sex magazines. And why many men don’t buy these like before.
http://www.smh.com.au/lifestyle/life/australian-mens-magazines-are-tired-and-dying-20140822-106z8d.html