Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promotes weekly magazines to guys

Mark Fletcher
January 18th, 2013 · No Comments

Check out the placement of an impulse display unit featuring weekly magazines situated between two permanent magazine displays targeting guys. This is at a Hudson News at JFK airport this afternoon.

I’ve written of the value of this before, of placing a second display of magazines outside the usual placement for the titles. Seeing a corporate operator like Hudson News do it is good reinforcement of the practice.

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Category: magazines

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