I love the passion in the text on this sign I saw on the street a couple of days ago. They are targeting people who like aquariums as a hobby and then pitch: Come on in, you’ll LOVE IT!.
Passion is important to special interest businesses. If builds trust for people who share the interest and with those open to considering taking it up.
In a city like New York with many businesses and extraordinary foot traffic, grabbing attention is a challenge. The key is to express yourself clearly and with volume. This sign does that for me.
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