Godiva has a terrific Valentine’s Day window in each of its retail outlets. I have seen it several times. The window display acts as a billboard not only for each store but for the brand overall. Once you have seen it several times it is well registered in your mind.
Imagine the shopper connection we could drive if every newsagency had exactly the same window display setup for a major season. Yes, I understand this is not what small business is about. However, our national spread is an asset we are not leveraging to our advantage.