Check out where I noticed the Darrell Lea Australia Day Rock Lea Road product at one Woolworths yesterday … yeah, the sale rack at the back of the shop. I though of this given the comments on my earlier post on this.
This store had a big Australia Day display on fixtures elsewhere in-store. Maybe the DL stock moved quickly and this was all they had left. Either way, it’s not a good look given that Australia day is a few days off yet.