We have the display unit promoting Puzzler and Bauer crossword titles located just inside the entrance, appropriately next to our glasses unit. While only in place a short time, we are certain this unit is driving sales of the promoted titles.
We are rich in traffic in newsagencies and sometimes the best way to drive sales growth it to promote products outside the usual location for those products. That’s certainly working here for us.
I like the stand. It uses a small footprint, is easy to move and holds a good range of product.
1 response so far ↓
1 Wendy // Jan 23, 2013 at 11:29 AM
Great product matching. Puzzles, glasses and pens. Always work well together outside their normal space.
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