Several newsagent suppliers have expressed serious concerns about the move by For Arts Sake to syphon off all sales data for use by the company outside the participating newsagency.
My understanding is that FAS is saying it will provide business analysis. I think that is a ruse since good newsagency software provides this to newsagents today and has done for many years.
The real value for FAS from what I can see is that they themselves could monetise this commercially sensitive business data. Newsagents considering engaging need to be very careful.
The question remains about the contractual obligations of newsagents to not share data relating to some suppliers. The terms and conditions invite such questions.
FAS is working hard to grab a bigger share of the greeting card space in newsagencies. My view is it should work on its brand. The most valuable shoppers are those committed to a brand. Ask customers which card brand they recognise the most.
Mark i am not the brightest of sparks when it comes to this data info so i just have a question , how is this different to what the mag companys get , do they not get all our sales data or is it just NDC get theirs, GG get theirs and so on ? Sorry if a stupid question but i just do not understand t
Shaun, Gotch gets their data, network theirs, News Limited theirs and so on. The For Arts Sake plan is to get data for every product sold.
This contract doesn’t mention syphoning data, just that the software has access to the POS terminal, backend computer and has an internet connection.
Could you please link me to one which does?
Mal they place a device between the scanner and the computer system. This device sends the scan data off, outside the business.
Then wouldn’t that scanned data just be a barcode (or an in-house barcode that FAS can’t interpret)?
Mal my understanding is that this breaches some agreements with other suppliers.
Oh, I understand now.
Great cards and products, but will it improve their customer service??
question is why anybody would let them do it, just cant imagine why anyone would think this is a reasonable request? wonder if they would let me have access to their sales data