I like the look of the My Animal Farm partwork series coming from DeAgostini through Gordon and Gotch launching February 11. It’s appealing to an important demographic for us. Newsagents will be tagged in the TV commercial which commences February 13.
We promote partworks aggressively and they are currently tracking at 9.22% of our overall magazine sales. We promote them because they are a valuable point of difference for us occasional supply issues notwithstanding.