Australian Newsagency Blog

We are promoting the Hallmark Justin Bieber Valentine’s Day card – which plays Boyfriend – in a second location outside the Valentine’s Day card location.

In traditional card fixturing this card can get lost – hence our placement outside. We have placed it with One Direction product as both appeal to a similar demographic – even though they may not admit it.

We are also promoting the availability of the card on social media, to drive traffic. This is a terrific opportunity for us to promote relevance to the younger Valentine’s Day card shopper.

Newsagents not sure about this card need to know that the YouTube video of the song (which I have linked to above) has been viewed more than 200 million times. That’s a market to tap into.

Hallmark leads on licenced product and this is vital to helping newsagents attract a broader demographic.