Connecting with what I wrote about the Justin Bieber Valentine’s Day card, check out the display created by the team at one of my newsagencies. This is located near our One Direction product display, adjacent to our Beanie Kids collectibles.
I love the display for promoting not only the Bieber Hallmark Valentine’s Day card but other cards that appeal to the same shopper … and some good-value Valentine’s Day gifts.
It’s important we promote seasons in different ways to different demographics. This display was created by someone closer to the age of the target shopper.
Each major season could have at least two, and often more, approaches in-store promoting the seasonal opportunity. Different displays targeting quite different shoppers. This shows a broader appeal for us. It also should help drive more sales for the season.
Click on the image for a larger version.