For what it’s worth, we need to look at this title as more of a men’s lifestyle title than a sports title. Bike riders often engage in riding as a lifestyle more so than sport activity. We are thinking that this is a title to have in two locations beyond the launch, to catch as many readers as possible.
The other interesting point to note about bike magazines is that they sell through the on-sale – i.e. not bunched up early in the on-sale as is the case for many other magazines. This is probably a title to not early return.