We sought out How It Works, a terrific magazine from the UK, as part of the expansion of our magazine range. With the regular magazine came allocation of the annual. We received four copies and sold three in four weeks. That’s $59.85 of additional revenue.
I am often challenged by newsagents on how they (we) can increase revenue from magazines. Here is one example. Chase titles, expand the range to suit those who shop with you.
We are using the various versions of How It Works and sister titles to make our newsagency more interesting to people who like shows on TV like Mythbusters. It’s a title that sits well next to Smith Journal, as well. We’re happy with sales so far.
Magazine publishers need to understand that the magazine push model makes it hard for newsagents like us who want to expand range.