This tweet promoting Oreo cookies during the blackout that hit the Super Bowl in the US was brilliant. It was perfect use of Twitter and a good example of a brand setup to be engaged quickly when the right opportunity presents.
Check out the BuzzFeed analysis of this.
1 response so far ↓
1 h // Feb 5, 2013 at 10:32 AM
Love it, that was very quick and clever.
Unlike the brand new stadium back-up for the electricity failure ! Bit embarrassing.
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