I like the connection with the Anzac spirit on the cover of the latest Homespun magazine. It’s something newsagents could support – for quilters and others who would like to make something special to connect with Anzac Day this year.
We are doing several things: educating our team members about the title, ensuing the full cover is on display and featuring it in display (next week).
Whereas other retailers will see this as a product to sell, we see it as something some our customers will appreciate long after purchasing the title from us. Our job is to help them see this.