The comprehensive delayed billing support provided in some newsagency software packages is helping newsagents and newsagency employees make more informed decisions around how to manage some magazine titles.
From the indication of the barcode label of delayed billing (see the photo) through to the proper management of delayed billing at seven key tough-points in a newsagency, newsagents are better informed about a title subject to delayed billing.
While the most obvious indicator of delayed billing is on the magazine label, this is just the cosmetic step. There are more important places where delayed billing is indicated and managed in the business, using the software.
While not all newsagency software programs handle delayed billing in this way, any of them can since they all have access to the same data.
The more complete the solution the better for newsagents and magazine publishers. The latest comprehensive software developments, released last year, provide magazine publishers with another mechanism with which they can challenge the early returning of their titles on the day of release or close to the day of release.
I urge newsagents to use the new delayed billing facilities – beyond the information on the magazine label.
Range is vital to our pitch as magazine specialists. Delayed billing can make some titles we range more viable.
Publishers of longer shelf life titles, greater than a month, should take note of this and consider delayed billing as a means of combatting early returns and providing newsagents more reasons to treat your titles differently.
The extensive delayed billing enhancements have been delivered at no cost to newsagents, publishers or magazine distributors.