Since we don’t have lotteries in any of my newsagencies, Chinese New Year is not the focus for it was where we did have a newsagency with lotteries.
I’d be interested to hear what newsagents are doing locally to connect with the season?
The season lends itself to cross promotion with local Chinese restaurants, Chinese community associations and others. Engaging with it in a co-operative way could open your business to a more valuable connection with customers who themselves embrace the season.
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