We have kicked up our promotion of What’s For Dinner? the New Idea brand sister titles released this week. We like the title and wanted to support it more. It’s an easy sell with a good pitch. Hence our new prime position display at the entrance to our magazine department. This is an example of taking a moment after a new title comes in to see if we are doing all we can to get the best result. We find taking a second look at a promotion can help us improve the results we achieve.
Promoting What’s for dinner?
February 8th, 2013 · 1 Comment