We ran out of The Age (again!) before lunch on Saturday. Our supplying newsagent, also a retailer in the shopping centre, refused us extra stock so we purchased most of what they had left, at retail. They were itching for a fight but our team member making the purchase stood their ground.
Given either their inability to ensure they can meet demand or a failure of Fairfax to ensure reasonable supply to the area, we will continue to do this – buy stock from our supplying newsagent leaving them with nothing if necessary. Eventually the message will get through.
We refuse to be without newspapers at lunchtime on a busy Saturday.
Our preparedness to take this action shows that we see newspapers as playing an important role, still, in today’s retail newsagency publisher disinterest notwithstanding.