I am hearing mixed reports from newsagents about Valentine’s Day this year. Those with lower than expected numbers say it’s because it’s in the middle of the week. I disagree – the day of the week should not affect sales except in rare circumstances.
From what I see, newsagencies which went out early, (4 weeks ago) with a broadly appealing Valentine’s Day display tend to be doing better.
In my own stores we have tried to create an offer that appeals across the age groups. This is what I saw in the US recently. Over there, they chase customers to purchase multiple Valentine’s Day cards.
How’s Valentine’s Day doing for you?